Life and Technology Blog

The utilization of words to promote a business, person, idea or opinion is known as copywriting. While the term “Web Copy” may be used to any content projected for printing, the term “copywriting” is commonly applicable to these promotional situations regardless of the media used. With this definition, the goal of copywriting is to persuade the reader or listener to purchase the product being endorsed, or to support the idea being shown.

Alternatively, it can be used to dissuade a reader regarding a certain product or idea. One must not confuse copywriting with technical/content Sales Letters. Technical writing is for the sole purpose of disseminating information to the public whereas copywriting is intended to persuade any individual to support a certain product. Copywriting can appear in television and radio commercial scripts, press releases, billboards, direct mails, and in the most recent cases, it can appear online in the form of emails or online ads, and in other webpage content.

Most of the copywriters are employees of organizations that are related to advertising, web developing, public relations, marketing, and broadcasting. But copywriters could also be freelances or independent contractors to variety of clients, depending on the copywriter’s interest or the client’s needs. Famous copywriters include William Bernbach, David Ogilvy, Peter Carey, Viktor Pelevin, Shigesato Itoi, and Leo Burnett.

But recently it was Jo Han Mok, a Singapore national, who was making some noise in the copywriting world. He’s well known for boosting small businesses overnight by simply using emails. He is the author of the instructional materials “Recipe to Riches” and “Million Dollar Web Copy” where he shares his secrets on how to be successful in copywriting. He shares some tips on how create a simple yet effective sales message that could improve a business’s performance or improve the sales of a certain product.